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Reputation Management (IRM) Blogging has given consumers unprecedented power with free outlets for the distribution of their written opinion about your business. This is both a blessing and a curse depending on the content and target of the written piece. For online retailers, Internet Reputation Management has sky-rocketed. Business owners are finding themselves confronted with highly visible commentary of their business and its staff on Google, Yahoo and MSN searches.
Managers often feel helpless in protecting their online reputation from valid blog posts and negative posts planted by competing businesses or just plain angry customers. On the flip side, business owners often fail to leverage positive commentary and testimonials posted on the Internet. A simple test would be to ask your executive team how many press releases do they post a month. Having a proactive strategy for disseminating positive customer feedback can often be the best defense against future negative attacks.
Internet Reputation Management services have a bright future. New web content is growing in direct relation to the explosive growth of social networking portals. Each month new tools are being made available to allow a non-technical Internet user to create their own website, blog and social networking portal. With the ease at which content can be created, organized and shared on the Internet, business owners need to be mindful of what is being written about their company.
Be On The Alert
Protecting your reputation on the Internet can start with using a simple and effective tool called “Google Alerts”. Once you create a free Google account, you can enter specific search phrases into your own watch list. Google will then send you an email with links to articles that include the phrases in your watch list. You can request notifications as they happen or summarized daily, weekly or monthly. We recommend that you start with the “as it happens” choice for a week, and then decide if you want to move it to “once a day”.
Reputation Management Services
Our program of IRM services will put the systems in place to build your online review counts and to grow the awareness of your brand online. Consumers reviews will become one of your top referral sources once you have an IRM process in place.
For more information about a reputation management program for you and your business give us a call at 888-351-7444. Or email us at privateconsulting@iffpfmedia.com
